Researched and Written by Louise Sanders Periscope and Meerkat do battle Periscope is Twitter’s latest acquisition reportedly at a cost of £67m. It was launched earlier this year to directly compete with Meerkat. Both are live-streaming apps that let you watch and broadcast live video from around the world. Periscope is the brain child of […]Read more "The New Big Thing in Social Media: Live Streaming Video Apps"
Researched and written by Louise Sanders Time to Search and Explore! In terms of real time information and updates, Twitter has long been the go-to place to find out what’s happening right now. However, Instagram plans to rival Twitter at this game and has just launched its newly improved Search and Explore features. According to […]Read more "Instagram: New Search & Explore Feature Coming Soon"
Hello Everyone This week I thought I’d try to help you with an issue I know many of you have when marketing your businesses online using social media. The length of time it takes! When you really think about it though, you may find that most of the time you spend on social media is spent […]Read more "Social Media Time Saving Ideas and Tools"
As businesses seek new ways to turn their social media activity into a profit making exercise, Instagram have responded by developing their eCommerce offerings. With 300 million users worldwide (a similar amount to LinkedIn and Google+), Instagram are keen to replicate the success of Facebook’s advertising: “There are more than two million advertisers who actively […]Read more "eCommerce Opportunities on Instagram"
Some people prefer more serious tools to market their businesses, but there are social media tools for businesses that are visual and fun. Pinterest is one of these tools. Photographers, artists, and online sellers of fashion items do well on Pinterest. That’s not to say that you can’t use Pinterest if your business sells services […]Read more "Pinterest: Should I Have a Personal or Business Account?"
Researched and Written by Louise Sanders As an increasing number of business owners and marketers move away from desktop computers in favour of mobile technology, Facebook responded to customer feedback by introducing the Ads Manager mobile site in 2014. According to the Facebook for Business blog it now boasts 2 million business advertisers. The social […]Read more "Facebook Advertising On The Go: Facebook Ads Go Mobile"